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Price Per Square Foot In Dunwoody, Decoded

January 15, 2026

Are you trying to compare Dunwoody homes by price per square foot and getting mixed signals? You’re not alone. PPSF looks simple, but in Dunwoody’s varied neighborhoods it can mislead if you don’t compare like-for-like. In this guide, you’ll learn what PPSF really measures, how Dunwoody’s micro-markets and home types shape it, and a practical method to build a clean, apples-to-apples comp set you can trust. Let’s dive in.

What price per square foot means

Price per square foot is sale price divided by finished living square footage. It shows how the market values interior space. It is a helpful shorthand, but it doesn’t capture quality, layout, lot value, or outdoor improvements like pools or patios. That is why two similar-sized homes can sell for similar total prices yet show very different PPSF.

To get reliable comparisons, you need consistent measurement. Most local MLS records report finished above-grade living area. Tax records, appraiser measurements, or builder plans can differ. Stick to the same standard across all comps. If you include basements, only include finished areas and apply the same rule for every property in your set.

Dunwoody micro-markets and PPSF

Dunwoody sits along I-285 with strong access to GA-400 and MARTA. That transportation hub, plus two key nodes, drives distinct PPSF patterns:

  • Perimeter Center and the Perimeter Mall corridor. You see strong demand from professionals who value commute times and newer housing. Townhomes, condos, and newer infill single-family often sell at a higher PPSF here.
  • Dunwoody Village and nearby neighborhoods. Walkability to restaurants and shops can add a localized premium. Proximity matters block by block.
  • Classic residential streets farther out. You’ll find larger lots and traditional subdivisions. Total sale prices can be strong, but PPSF may run lower because land value is not reflected directly in the interior-space metric.

Proximity to MARTA, major employers, and highway access influences what buyers will pay per square foot. At the same time, traffic and noise near major roads can offset some of that premium. Micro-location matters.

Four factors that move PPSF here

Age of home

Newer homes tend to achieve higher PPSF because of modern layouts, energy-efficient systems, and current finishes. Older homes can compete when they are substantially renovated or when larger lots command total price. A smart comparison groups sales by age bands, such as pre-1970, 1970–1999, 2000–2014, and 2015-plus. If you are selling an older home, compare to recently renovated peers or use paired sales to estimate the age effect.

Lot size

Larger lots typically lift total price but can lower PPSF, since PPSF focuses on interior living area. Small-lot infill or townhomes close to Perimeter Center and the Village often show higher PPSF even if their total prices are not the highest in the area. When land is a major value driver, report both PPSF and a land metric like price per acre so you clearly show what the buyer is paying for.

Renovation level

Well-executed renovations raise PPSF. New construction or full, high-end remodels often land at the top of the range. Cosmetic updates matter less than comprehensive upgrades to kitchens, baths, systems, and layout. In Dunwoody, renovated homes near Perimeter or the Village can command a noticeable premium compared to original-condition peers.

Proximity to Village and Perimeter

Being closer to Dunwoody Village and Perimeter Center usually increases PPSF because buyers pay for convenience and shorter commutes. This premium is highly localized. A home on a quiet street within a short walk can perform differently than one near a busy arterial. Segment comps by distance bands or true walk time to capture the real premium.

A clean, apples-to-apples method

Use this step-by-step process to create a reliable PPSF benchmark for a Dunwoody home.

  1. Define your goal
  • Quick market check, pricing a listing, or buyer budget? Your time window and rigor should match the objective.
  1. Select the right property pool
  • Keep the same property type: single-family detached vs townhome vs condo.
  • Match key attributes: beds, baths, finished above-grade size within about 10 to 15 percent, lot-size bracket, and an age band or renovation level.
  1. Set a time window
  • Use the most recent 3 to 6 months in an active market. If sales are slow, expand to 9 to 12 months. For fast changes, favor shorter windows.
  1. Standardize measurement
  • Use the same square-foot metric for all sales, ideally MLS finished above-grade living area. Note any finished basement space and handle it consistently across the set.
  1. Exclude outliers
  • Remove non-arm’s-length transfers, heavily discounted estate or bank sales, and one-off properties with unique features unless your subject shares those features.
  1. Segment by micro-location
  • Build location bands tailored to Dunwoody: within a quarter-mile walk to the Village, a quarter-mile to one mile near Perimeter, one to three miles in residential areas, and farther-edge neighborhoods. You can also group by subdivisions where appropriate.
  1. Adjust for observable differences
  • Start with a base PPSF from the closest comps. Then adjust for bedrooms, bathrooms, renovation level, lot size differences, finished attic or basement area, garage count, pool, or major systems if they materially affect sale price. If you have enough data, a simple regression can estimate the marginal impact of each factor.
  1. Show raw and adjusted PPSF
  • Present both the raw PPSF from top comps and an adjusted estimate that accounts for what makes your home different. Explain any qualitative factors you could not quantify.
  1. Use paired sales when possible
  • Two similar homes on the same block, sold close in time, where one is renovated and one is not will show a clear renovation uplift. The same idea applies to age differences and lot size.
  1. Present a range and sample size
  • Report a range, not a single number. Include median and average if your sample allows it. Smaller samples are more volatile.

When PPSF is not the whole story

  • Property type differences. Townhomes near Perimeter Center tend to show structurally higher PPSF than larger detached homes on bigger lots farther out. Do not compare these directly.
  • Land value. If a buyer values yard space and mature trees, they may pay more total for a large lot, but PPSF will understate that value. Show both metrics.
  • New construction bias. A single new build can push up an area’s average PPSF. Treat new construction separately or use it only against similar new homes.
  • Small sample risk. Some Dunwoody micro-neighborhoods have few recent sales. Medians can swing widely. Expand time windows carefully and keep your filters tight.

Dunwoody-specific patterns to expect

  • Newer or fully renovated infill near Perimeter Center often shows higher PPSF because of age, finish, and commute benefits, even on smaller lots.
  • Classic subdivisions with larger lots may show lower PPSF but strong total prices. PPSF alone can make these homes look undervalued.
  • Walk-to-Village blocks can post a premium, but noise or traffic near major roads can offset it. Street-level context matters.

Seller tips to price with confidence

  • Lead with like-for-like. Build a comp set that matches your home’s property type, size, lot bracket, age band, and renovation level.
  • Show both PPSF and total value. If your property’s land, pool, or outdoor living features drive demand, PPSF will miss part of the story.
  • Highlight renovation scope. Classify your upgrades clearly: cosmetic, mid-range, or full renovation. Buyers will pay for turnkey quality that avoids immediate capital costs.
  • Quantify micro-location. Group comps by distance to Dunwoody Village and Perimeter, and note any adjacency to busy roads. Block-level differences can be decisive.
  • Present a range. Publish a median PPSF range with an adjusted estimate and sample size. Buyers respect clarity and context.

Buyer tips to benchmark value

  • Compare apples to apples. Keep to the same property type and measurement standard. Avoid mixing townhomes with detached homes in your PPSF view.
  • Check the measurement source. Use finished above-grade living area consistently. Treat finished basements the same way across comps.
  • Control for age and renovation. Group by age bands and renovation level so you can see true like-for-like patterns.
  • Overlay distance bands. Look at how PPSF moves as you shift from walkable-to-Village blocks to residential streets a few miles out.
  • Use paired sales. When you find two close comps that differ by one key factor, you get a clean signal on that factor’s value.

Recommended data sources to verify comps

  • Georgia MLS for recent, validated sales and filters by size, year built, lot, and days on market.
  • DeKalb County property records to confirm lot size, legal year built, and prior sales.
  • City of Dunwoody planning and GIS maps for parcel boundaries, parks, and proximity context.
  • Trend snapshots from consumer portals to visualize PPSF direction, then verify through MLS.
  • Annual remodeling cost vs. value reports for typical payback on upgrades.

Putting it together in Dunwoody

Here is a simple way to build your first pass:

  • Start with 6 to 12 recent, arm’s-length sales within the past 3 to 6 months.
  • Filter to the same property type and finished above-grade size within 10 to 15 percent of your target.
  • Sort into buckets by age band, renovation level, and lot-size bracket.
  • Split the set by distance to Dunwoody Village and Perimeter Center. Note any busy-road adjacency.
  • Remove outliers. Keep at least 4 to 6 strong matches.
  • Calculate raw PPSF and then apply simple adjustments for beds, baths, renovations, and lot differences.
  • Report a median PPSF range and a reasoned adjusted PPSF for your subject.

This approach gives you a transparent, defensible benchmark and makes it easier to explain value to appraisers and buyers.

If you want a pricing strategy that blends this data with expert presentation and negotiation, you can get hands-on help. Reach out to Brandon Patterson for a private, local consultation.

FAQs

Why a renovated older Dunwoody home can show lower PPSF than new infill

  • Newer infill often pairs modern layouts and finishes with smaller lots near Perimeter Center, which lifts PPSF, while older homes on larger lots may sell for strong total values but lower PPSF because land value is not reflected in the interior-space metric.

Whether you should price a Dunwoody home using PPSF alone

  • No. Use PPSF as one input alongside total market value, time-on-market patterns, and a comp set that controls for age, renovation level, lot size, and micro-location.

How much walkability to Dunwoody Village can add to PPSF

  • It varies by block and street context; quantify it by comparing close-in comps to slightly farther ones while holding other factors constant, then apply a paired-sales or distance-band approach.

What square footage to use for PPSF in Dunwoody comparisons

  • Use the same standard across all comps, ideally MLS finished above-grade living area, and handle finished basements consistently so you avoid mixing metrics.

How large lots affect PPSF in Dunwoody

  • Larger lots can raise total sale price but often reduce PPSF because the metric focuses on interior living space; report both PPSF and a land metric when lot value is a major driver.

Work With Brandon

Brandon's goal isn’t just to help you buy or sell a house — it’s to guide you through a meaningful life transition with honesty, empathy, and precision. Whether it’s negotiating the best outcome, refining a property’s presentation, or simply listening deeply, his focus is always the same: your success and peace of mind.